MELBOURNE 4 – 6 JULY 2025 MCEC | SYDNEY 26 – 28 SEPTEMBER 2025 ICC
Bring Your Brand
to the Table at the
Home Cooking Show!
Give your brand the exposure and loyalty it deserves with thousands of eager home cooks and home entertainers ready to discover and shop.
3X
Sales than any
other Events
250$
Average spent
per visitor
1.5Million+
Reach across
Australia
A Delicious Mix for Brand Activation
This is your chance to shine in front of an engaged and enthusiastic audience.
Flavours of the World
- Demo Stage
Imagine your brand in the hands of a celebrity chef, showcased to thousands of visitors eager to find the latest and greatest in cooking.
Creative Kitchen Stage – Activate Your Brand with Master Chefs
Take the spotlight on the most interactive demo stage! Let culinary stars use your products to create their signature dishes and captivate the audience.
Tasting & Sampling
That Wins
From wine pairings to savory snacks, your brand can be the center of attention, sampled by hundreds every hour.
Influence Customers & Boost Your Special Deals
Leverage the show to influence buying decisions on the spot. Highlight your special deals to this passionate audience ready to shop, sample, and learn
Wine & Cheese Alley – Home Entertainers’ Paradise
Feature your brand alongside exquisite wines, artisanal cheeses, and premium spirits in a dedicated high-traffic space, loved by home entertainers.
Sponsor Specials
Become a sponsor and benefit from unparalleled marketing activations from the day you sign up.
What Makes This Show Special?
Our audience isn’t just here for a foodie experience—they’re passionate home cooks looking to elevate their cooking game.They’re here to learn, discover, and connect with brands that can help them achieve that.
The Longest-Running Baking Event
Since 2015 CBSS have been the centre of baking community in Australia both online and face to face. The event has produced many celebrity chefs and strong brands.
Top Line Bakers and Decorators
Our shows features top-tier talent, featuring celebrity bakers and decorators who set industry trends and inspire enthusiasts. Inspiration for our attendees.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Get To Know Our Audience
Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas. They engage, ask questions, and shop with purpose, making them the ideal customers for baking and cooking brands.
71.1%
Loved
Sampling
30.5%
Spend 250$ 500$ per Year for Cooking / Baking Products
96.7%
Would Re-visit
The Show
375$
Average spend at
The Show
57.9%
Discovered New
Brand / Products
The proof is in the Pudding!
Our attendees are not just casual visitors—they are passionate, informed, and ready to invest in the best products and ideas.
Exhibitors Triple Their Revenue here
Our exhibitors see unmatched results, with many tripling their revenue due to the quality and engagement of our audience. Our show connects brands with an audience eager to buy, making it the best place to showcase products and maximise sales.
Contact Us
Your journey to something big starts here. Let’s chat about your pain points and wish lists, and leave the rest to us because, we are here to find and serve your customers!
Frequently Asked Questions
A: Get ready for a crowd! Our shows attract over 30,000 visitors, including passionate home cooks, foodies and home entertainers actively seeking new products and ideas. This is your chance to connect with a large, engaged audience!
A: We offer a variety of booth sizes to accommodate different needs. You can choose from standard, large, or custom setups. Contact us for a layout plan and options that work best for your brand!
A: We’re here to help! You’ll receive comprehensive support throughout the entire process, including marketing materials, event promotion, on-site assistance, and access to our dedicated team ready to ensure your experience is smooth and successful.
A: We offer a range of sponsorship packages designed to maximise your brand’s visibility! From tile sponsorships to featured partnerships, you can choose the option that best aligns with your marketing goals. Each package is tailored to help you engage effectively with our audience and make a memorable impact at the show.
Refer to the Partnership Opportunities Brochure.
A: Absolutely! We welcome businesses of all sizes. Our event is a fantastic opportunity for new brands to gain visibility and connect with a passionate audience eager to discover fresh products and ideas.
A: The Home Cooking Show will be held in two locations in 2025:
- Melbourne: July 4 – 6, 2025, from 10:00 AM to 5:00 PM at the Melbourne Convention and Exhibition Centre (MCEC).
- Sydney: September 26 – 28, 2025, from 10:00 AM to 5:00 PM at the International Convention Centre (ICC).
A: Registration is simple! Just visit our website and fill out the enquiry form. Our team will guide you through the process and answer any questions you may have.
A: If you’re a sponsor, our marketing team will provide you with a comprehensive 6-month marketing plan to maximise your exposure. For exhibitors, we offer social media posts and newsletter inclusions to help get the word out.
Additionally, we encourage you to leverage your social media, website, and email marketing to announce your participation. We’ll provide promotional materials for your use, and we suggest offering exclusive show deals to attract attendees to your booth! Make your presence known and watch the crowd flock to you!
A: Yes, product demonstrations are highly encouraged! They are a great way to engage visitors and showcase your offerings. Just let us know your plans so we can help accommodate your needs.
A: We welcome a variety of products related to baking and desserts, but there are some restrictions on certain food items and non-baking-related goods. If you have any doubts, please send us your enquiry.
A: You can handle payment processing through your preferred methods. Many exhibitors use mobile payment systems or portable card readers. Make sure to check the venue’s policies regarding cash handling as well.
A: We prioritise the health and safety of our exhibitors and attendees. We will follow all current guidelines and regulations regarding safety, including sanitation measures and crowd management. Details will be provided in your exhibitor manual.
A: Our event staff will be on-site and easily accessible to help with any questions or issues that arise. We’ll provide contact information and a team member for you to reach out to for support.
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